SunBridge Consumers, the fast-moving consumer goods arm of SunBridge Group, has announced the launch of its first portfolio of brands — AlphaKid, KidZola, Frooney and LifeJoy — designed to help Indian families make healthier, smarter everyday choices.
Leveraging SunBridge Group’s four decades of experience in agri-processing and food commodity businesses, SunBridge Consumers brings together carefully selected ingredients, modern food science and consumer-focused innovation to develop products that deliver on taste, quality, nutrition and trust. The launch marks the company’s entry into India’s evolving nutrition and FMCG sector with a portfolio focused on functional benefits, clean-label formulations and everyday wellness.
With consumers increasingly paying attention to ingredient transparency, nutritional value and healthier lifestyles, families are seeking products that offer better choices without compromising on taste, convenience or familiarity. Addressing this shift, SunBridge Consumers has developed its inaugural range of products to support the nutritional needs of children and families.
AlphaKid is a nutraceutical milk mix formulated with thoughtfully selected ingredients including ghee, jaggery and cereal mix to support children’s immunity, brain development, gut health and overall growth. The product contains 19 essential nutrients and 12 vital actives, while providing 55% of the daily protein requirement as per RDA when mixed with 200 ml of milk.
KidZola is a low-absorption triple oil blend combining rice bran, olive and flaxseed oils, powered by KidZorb™ Technology. The innovation helps reduce oil absorption during cooking, making everyday meals lighter while maintaining taste. It also offers an optimum SFA:MUFA:PUFA ratio for a balanced fatty acid profile.
Frooney is a clean-label fruit jam made with real fruit pulp, honey and three additional natural ingredients — apple pectin, chicory root plant fibre and lemon juice — offering a wholesome alternative for everyday consumption.
LifeJoy is a tomato ketchup made with tomatoes, jaggery and clean ingredients, delivering familiar ketchup flavours without refined sugar, artificial flavours, colours or preservatives.
Speaking about the launch, Anuj Agarwal, Founder and Chairman, SunBridge Group, said, “At SunBridge Consumers, we believe that the best family products are often those designed with the youngest member of the household in mind. Our inaugural portfolio reflects our commitment to combining science, clean-label ingredients and thoughtful innovation to create products that support modern family lifestyles without compromising on taste or convenience. Through AlphaKid, KidZola, Frooney and LifeJoy, we are building nutrition-led brands that make healthier choices simpler and more accessible.”
The launch represents the first step in SunBridge Consumers’ long-term strategy to create a diverse portfolio across food and wellness categories. With more product launches planned in the coming months, the company aims to expand its presence across everyday consumption segments while continuing to focus on innovation, ingredient transparency and science-backed nutrition.
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